7. List services or products you offer (Optional)
8. Top 3-5 most profitable or highest priority services (Optional)
9. What does your service include? (Optional)
Specify key deliverables (e.g. Diagnostic inspection, certified parts, warranty, cleanup, etc.).
10. What does your service NOT include? (Optional)
Clarify scope and limitations to prevent customer misunderstandings.
12. Who is your typical ideal client? (Optional)
Describe who buys from you (e.g. "Homeowners aged 35-65 in South Florida with high utility bills", or "Commercial property managers").
13. What specific problem do you solve for them? (Optional)
What pain or urgency makes them reach out to you? (e.g. "AC died in 95°F summer heat", "Outdated website not producing leads").
14. What search terms or phrases do customers type into Google? (Optional)
Give us 3-8 phrases in plain language (e.g. "emergency AC repair near me", "AC installation Miami cost").
15. What makes clients hesitate before hiring you? (Optional)
16. Why should someone choose you over competitors? (Optional)
17. Certifications, Guarantees or Insurances (Optional)
List licenses, liability coverage, or warranties that build instant trust (e.g. "Florida State Licensed CAC123456, $2M Insured").
18. Direct Competitors (Names or URLs) (Optional)
List 2-3 local competitors in your area.
